FAQ: Frequently asked questions
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Which jobs have you previously found candidates for?
Through the years we have worked on countless different vacancies. In healthcare we have recruited IC nurses, Residents, OR-assistents and personal coaches. Outside of healthcare we have built campaigns in most every sector. From mechanics to newspaper deliverers, security personnel and customer service employees on both the national and international level and IT-professionals.
What makes your approach different?
The candidate is central to everything. We do very thorough research into your target audience, and get to know your ideal candidate in order to create an appealing proposion and a persuasive candidate journey. On top of that we always focus on results. We are not just interested in clicks or reach, but on getting the right amount of qualified candidates for you. Curious on how we can supply you with the right amount of candidates? Schedule a meeting with one of our experts!
Do you also reach latent job-seekers?
Absolutely, latent job-seekers are our primary focus. They represent by far the greatest part of market (75%) they have the largest potential. Because of the latent chaaracter of the target audience they require more persuasion than their actively seeking counterparts. That's why we apply behavioural science to influence their behaviour. With tailor made content and psychologic thenchniques to persuade the candidate into action.
What is the cost-per-hire?
Of course the cost-per-hire is dependant on the job. Costs vary between €80,- for low-skilled workers up to €10.000,- for extremely scarce professionals. We use your current CPH as a benchmarkt and make sure you get the candidates you need at a lower price. In some cases we manage to shrink the cost-per-hire by 75%.
Do you apply behavioural science?
In our campaigns we use text and visuals to persuade your candidates. By using specific words, visuals and colors we are able to speak to the emotions of your candidates. Among other things we achieve this by applying the principles of famed reasearcher R. Cialdini. Curious how you can apply these principles for your candidate journey? Schedule a free consultation with one of our experts.
Which channels do you use?
Depending on your target audience we use the following channels: Facebook, Youtube, Instagram, Tiktok, Snapchat, Twitter, Pinterest, Linkedin as well as 250 seperate jobboards. Curious which channels work best for your target group? Schedule a free consultation with one of our experts.
How do you measure everything?
We measure all relevant data on the platforms themselves. Here we see which adverts get the most attention and reacht the right audience. On the campaign page we measure the behaviour of every visitor, awarding each a engagement-score. We always optimize for conversion, not for clicks or reach.
How are the campaigns A/B tested?
Depending on the size of the campaign we A/B test as many variables as possible. Among other things we test text and images in ads and the function titles on campaign pages. Of course the campaign is constantly optimized on the basis of the test results ensuring the best possible quality.
What does hyper-personalisation mean?
the strength of our method lies in our complete focus on the candidate. Through dedicated target research we identify your ideal candidate, and put together an in-depth and detailed profile. Next, we create content that neatly fits the perception and experience of your candidates, which allows us to persuade them to take a step towards your organisation.